Voice & Content
Simio’s voice and content guidelines establish the foundation for creating consistent, authoritative communications that reinforce our position as leaders in digital twin simulation technology.
Usage of Simio
Consistent representation of the Simio name and product portfolio is essential to building and maintaining our brand recognition in the digital twin simulation market. The standards for referring to Simio and our products across all communications ensure our brand maintains its distinctive identity and authority, ensuring our brand maintains its distinctive identity and authority. By following these guidelines, you’ll help strengthen Simio’s market position and create a unified brand experience that resonates with industrial engineers and technical decision-makers worldwide.
Company Name Standards
| Correct Usage | Incorrect Usage | Notes |
|---|---|---|
| Simio | Simio LLC | Use “Simio” in all communications unless the legal entity name is specifically required |
| Simio Digital Twin | Simio digital twin | Capitalize product names and major solutions |
| Simio Platform | Simio platform | Capitalize platform names |
Product Name Standards
Simio Digital Twin: Our flagship technology that creates virtual replicas of physical systems to enable real-time monitoring and optimization.
Simio Portal: The web-based version of Simio that provides access to simulation capabilities through a browser interface.
Simio Academic Program: Our comprehensive educational initiative that supports institutions with software, curriculum resources, and training.
Simio University: Our dedicated learning platform offering training, certification, and professional development courses.
Simio My Account: The personal dashboard for managing Simio licenses, subscriptions, and user preferences.
Acronym Usage Guidelines
| Guideline | Example |
|---|---|
| Spell out on first mention with acronym in parentheses | “Risk-based Planning and Scheduling (RPS) provides valuable insights.” |
| Use only the acronym after first mention | “The RPS report showed several optimization opportunities.” |
| Limit proprietary acronyms | When using terms like “SMORE Plots,” always spell out “Statistical Measures of Risk and Error Plots” on first mention. |
Personality
Simio’s brand personality expresses our unique position as technical experts who make complex simulation concepts accessible and actionable. The core traits that distinguish Simio’s communications should be expressed consistently across different contexts. By embodying these personality attributes in all content, you’ll help differentiate Simio from competitors while creating meaningful connections with our audience. Our personality traits—expert, innovative, trustworthy, and helpful—work together to establish Simio as the authoritative yet approachable leader in digital twin simulation technology.
Personality Traits
| Trait | Communication Approach | Example |
|---|---|---|
| Expert | Use precise terminology and evidence-based statements | “Simio’s simulation algorithms account for complex system interdependencies” |
| Innovative | Connect current capabilities to future possibilities | “Simio’s predictive analytics help you solve tomorrow’s challenges today” |
| Trustworthy | Support claims with data and maintain consistency | “Simio delivers consistent results you can confidently base decisions on” |
| Helpful | Focus on practical solutions to real-world challenges | “Our team works alongside yours to implement solutions that address your specific needs” |
Expressing Personality Through Language
Balance Technical and Accessible: Combine technical precision with clear explanations.
- Example: “Simio Digital Twin technology processes diverse data streams—captured from sensors, IoT devices, and other physical systems—and uses this information to replicate current conditions in an intelligent, dynamic digital model.”
Use Precise Technical Terms: Apply technically accurate descriptors.
- Example: “The advanced visualization capabilities enable industrial engineers to identify inefficiencies that might otherwise remain undetected.”
| Context | Personality Expression | Example |
|---|---|---|
| Product Descriptions | Emphasize expertise and innovation | “Simio Digital Twin technology integrates real-time data from multiple sources to create an intelligent, dynamic model that evolves with your system.” |
| Educational Content | Balance expertise with helpfulness | “This comprehensive guide walks you through the process of creating your first simulation model, explaining key concepts along the way.” |
| Technical Support | Combine trustworthiness with helpfulness | “This solution addresses the root cause of the performance issue by optimizing the data processing sequence.” |
Writing Style
The way we write shapes how audiences perceive Simio’s expertise and authority in digital twin technology. Our writing style balances technical precision with accessibility, ensuring complex concepts are communicated clearly without sacrificing accuracy. The framework for creating content reflects Simio’s over half a century of simulation expertise while remaining approachable for various audience segments. Following these guidelines ensures all communications maintain the clarity, precision, and structure that distinguishes Simio’s voice in the marketplace.
Core Writing Principles
Clarity is Essential: Use straightforward language that communicates complex concepts clearly.
- Do: “The software analyzes system performance”
- Don’t: “The solution leverages algorithmic processing to parse system metrics”
Define Technical Terms: Provide clear definitions when introducing specialized concepts.
- Do: “Digital twins—virtual replicas of physical systems—enable real-time monitoring”
- Don’t: “Digital twins provide comprehensive system visibility”
| Principle | Do | Don’t |
|---|---|---|
| Be Precise | “Reduces model development time by up to 50%” | “Saves a lot of time” |
| Provide Context | “Simio Digital Twin technology processes data from IoT sensors, enabling real-time decision-making” | “Our technology processes data quickly” |
| Use Clear Structure | “Real-Time Monitoring Capabilities” | “What Our Technology Does” |
Grammar and Mechanics
| Element | Standard | Example |
|---|---|---|
| Voice | Use active voice primarily | “Simio analyzes system performance” rather than “System performance is analyzed by Simio” |
| Tense | Use present tense for capabilities | “Simio Digital Twin technology monitors system performance” rather than “Simio Digital Twin technology will monitor system performance” |
| Person | Use third person | “Simio provides solutions” rather than “We provide solutions” |
Hyphenated Compound Adjectives: Use hyphenation for compound descriptors.
- Do: “Real-time monitoring” and “Data-driven decisions”
- Don’t: “Real time monitoring” or “Data driven decisions”
Consistent Lists: Maintain parallel structure in all list items.
- Do: “Analyze data. Identify patterns. Predict outcomes.”
- Don’t: “Data analysis is important. You can identify patterns. Prediction of outcomes.”
Tone of Voice
Simio’s tone of voice balances technical authority with accessibility, allowing us to communicate complex simulation concepts while remaining approachable and solution-focused. Guidelines for adapting our core voice attributes across different contexts maintain a consistent brand identity. By understanding and applying these tone guidelines, you’ll ensure all communications reflect Simio’s expertise in digital twin technology while resonating with audiences ranging from industrial engineers to executive decision-makers. Our tone is a critical element in establishing Simio as both an expert resource and a trusted partner.
Core Voice Attributes
| Attribute | Description | Example |
|---|---|---|
| Authoritative | Demonstrates expertise without being condescending | “Simio’s discrete event simulation engine processes complex system interactions with precision” |
| Precise | Uses exact terminology and avoids ambiguity | “The digital twin processes data from sensors, IoT devices, and enterprise systems to create an accurate virtual replica” |
| Evidence-Based | Supports claims with research and data | “Research from manufacturing implementations shows that these visual insights can reduce process optimization time by up to 40%” |
| Solution-Oriented | Focuses on practical applications and outcomes | “By simulating potential scenarios, Simio helps organizations identify inefficiencies before they impact production” |
Contextual Tone Adaptation
Technical Documentation Tone: Precise, instructional, and methodical.
- Example: “Configure the simulation parameters according to your system specifications”
Marketing Materials Tone: Confident, solution-oriented, and forward-looking.
- Example: “Transform your operations with Simio’s powerful simulation capabilities”
Educational Content Tone: Clear, supportive, and progressive.
- Example: “This guide will help you master Simio’s advanced features at your own pace”
Customer Communications Tone: Helpful, collaborative, and responsive.
- Example: “Let’s explore how Simio can address your specific challenge”
What to Avoid
| Avoid | Why | Alternative Approach |
|---|---|---|
| Overly casual language | Undermines technical authority | Maintain professional language while ensuring accessibility |
| Exaggerated claims | Damages credibility | Use specific, verifiable statements supported by evidence |
| Technical jargon without explanation | Creates barriers to understanding | Define technical terms when first introduced |
| Passive, uncertain phrasing | Weakens authority | Use confident, direct statements |
Inclusive Language
Simio’s commitment to inclusive communication reflects our respect for diverse audiences and our focus on technical excellence rather than outdated terminology. Guidelines for creating content that avoids exclusionary language while maintaining technical precision ensure Simio’s communications are accessible. By following these standards, you’ll ensure Simio’s communications are accessible and respectful to all audiences, reinforcing our professional authority without alienating any segment of our global user base. Inclusive language strengthens our connections with partners, customers, and the broader technical community.
General Principles
Use Person-First Language: Put people before their characteristics or roles.
- Do: “Engineers who use Simio”
- Avoid: “Simio engineers”
Avoid Gendered Language: Use gender-neutral terms and pronouns.
- Do: “The user can configure their settings”
- Avoid: “The user can configure his settings”
Use Inclusive Examples: Represent diverse industries and applications.
- Include examples from manufacturing, healthcare, logistics, and other sectors
- Feature diverse roles and perspectives in case studies and scenarios
Technical Terminology Standards
| Instead of | Use | Rationale |
|---|---|---|
| Master/Slave | Primary/Secondary, Controller/Worker | Eliminates terminology with negative historical associations |
| Blacklist/Whitelist | Blocklist/Allowlist | Removes color-based connotations |
| Man-hours | Person-hours, Work-hours | Gender-neutral alternative |
| Sanity check | Coherence check, Validation check | Avoids ableist language |