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Partner Resources

Access essential guidelines and specifications for properly representing the Simio brand in your marketing materials, ensuring our collaborative partnership maintains brand integrity while effectively communicating our forward-thinking values to your audience.

Usage Permissions

Partners who have established a formal relationship with Simio through authorized partnership programs are granted limited permission to use the Simio brand assets in specific contexts. This permission is non-transferable and subject to the guidelines outlined below.

Authorized Uses

Partners may use the Simio logo and brand elements in the following contexts:

  • Marketing materials that promote the partnership between your organization and Simio
  • Educational content that accurately describes Simio products and services
  • Event promotions where Simio is an official participant or sponsor
  • Partner websites in designated sections that reference the Simio partnership
  • Sales presentations that include Simio solutions as part of your service offerings

The Simio brand assets must always be used in their original, unmodified form as provided through the brand portal. Any usage must maintain appropriate clear space around the logo and adhere to the minimum size requirements detailed in the brand guidelines.

Prohibited Uses

The following uses of Simio brand assets are expressly prohibited:

  • Altering the Simio logo, wordmark, or triangle mark in any way, including changes to color, proportion, or orientation
  • Using the Simio brand in a way that implies endorsement of non-Simio products or services
  • Incorporating the Simio logo or wordmark into your own company logo or product names
  • Using outdated versions of the Simio logo or brand elements
  • Displaying the Simio brand more prominently than your own brand in co-branded materials
  • Using the Simio brand on merchandise or promotional items without explicit written approval

Restricted Applications

The following applications require specific approval from the Simio marketing team before implementation:

  • Merchandise or promotional items featuring the Simio logo
  • Television, radio, or print advertisements
  • Billboard or outdoor advertising
  • Product packaging or labeling
  • Applications not specifically covered in the permitted list

For any usage questions not addressed in these guidelines, please contact [email protected] for clarification before proceeding with implementation.

Co-Branding

Co-branding represents the strategic partnership between Simio and our valued partners through visual identity. When executed properly, co-branding strengthens both brands while maintaining their individual integrity.

Co-Branding Principles

  • Equal Visual Weight: In co-branded materials, the Simio logo and your company logo should appear with equal visual prominence, though neither should dominate the other.
  • Brand Separation: Maintain clear visual separation between brands to preserve the distinct identity of each. This includes appropriate clear space between logos.
  • Consistent Positioning: Position brands consistently throughout a single piece or campaign to reinforce the partnership relationship.
  • Brand Integrity: Never alter either logo to better match the other. Each brand should appear according to its own guidelines.

Color Usage in Co-Branded Materials

The Simio brand utilizes a specific color palette that must be respected in all co-branded materials. The primary Simio green should be used consistently and never altered in hue, saturation, or brightness. When incorporating partner brand colors, ensure sufficient contrast between all elements while maintaining color accuracy for both brands.

For backgrounds, neutral colors often provide the best foundation for co-branded materials. White backgrounds are preferred for most applications as they allow both brands to maintain their visual integrity. When colored backgrounds are necessary, ensure they provide adequate contrast for both logos and complement both brand palettes.

Digital and print applications may require different color specifications. Always use CMYK values for printed materials and RGB/HEX values for digital applications to ensure color consistency across all media.

Digital vs. Print Co-Branding Considerations

Digital co-branding requires attention to screen resolution and file format. For website applications, use PNG format with transparent backgrounds for the Simio logo. For email signatures and digital documents, ensure logos are appropriately sized for clear visibility without dominating the content.

Print co-branding requires higher resolution files (minimum 300 dpi) to ensure crisp reproduction. For print applications, use CMYK color values and vector formats (EPS or AI) whenever possible. Large-format printing may require special considerations for logo sizing and placement to maintain visual impact at a distance.

Multi-logo Lockup

A multi-logo lockup provides a standardized approach for displaying the Simio logo alongside partner logos in co-branded materials. These guidelines ensure both brands maintain their visual integrity while creating a cohesive presentation that clearly communicates partnership relationships. Proper implementation of these standards protects brand equity and presents a unified appearance across all marketing materials.

Side-by-Side Configuration

The preferred arrangement for horizontal layouts. Logos should be aligned along their visual centers with equal height. Your brand logo must appear to the left of the Simio logo. Maintain clear space between logos equal to at least the height of the Simio triangle mark.

Stacked Configuration

For vertical layouts or limited width spaces, logos may be stacked. In this arrangement, your company logo must appear above the Simio logo with clear space between equal to the height of the Simio triangle mark.

Divider Line Option

When appropriate, a neutral vertical divider line (Hex #939699, 1pt width) may be placed between side-by-side logos. The divider should be 75% in height to the smaller of the two logos.

Spacing and Sizing Requirements

Proper spacing between logos is essential for maintaining visual clarity and brand distinction. The minimum clear space between logos in any configuration must equal at least the height of the Simio triangle mark. This clear space should be preserved regardless of the overall size of the lockup.

When sizing logos within a lockup:

  • Both logos should appear visually balanced, though not necessarily identical in physical dimensions
  • Your brand logo must appear more prominent than the Simio logo
  • The Simio logo should be the same height or width as your brand logo, but NEVER larger
  • The Simio logo must never be reproduced smaller than the minimum size requirements outlined in the brand guidelines

Lockup Application

Your brand must always be prominent, either placed above or to the left of the Simio logo. This positioning is essential to avoid confusion to the consumer and to maintain proper brand hierarchy in partnership materials.

The Simio triangle mark clear space rules apply to the logo and form a natural grid for the creation of the lockup with your brand. Use this grid system to ensure consistent spacing and alignment across all applications of the multi-logo lockup.

In all applications, the Simio Brand Signature should NEVER appear to the left or above your brand logo, as this incorrect positioning implies Simio’s prominence over your brand. The partner brand must always maintain the primary position in the visual hierarchy.

Do’s and Don’ts

Do

  • Position your brand logo to the left of or above the Simio logo
  • Use approved logo files from both brands
  • Maintain your brand’s visual prominence in the lockup
  • Preserve minimum clear space requirements
  • Ensure both logos are clearly legible
  • Follow the approval process before publication

Don’t

  • Place the Simio logo to the left of or above your brand logo
  • Make the Simio logo larger or more prominent than your brand logo
  • Alter logo colors or proportions
  • Create new lockup configurations without approval
  • Place logos on competing or distracting backgrounds
  • Reproduce logos below minimum size requirements

Approval Process

All uses of the Simio logo and brand assets require approval prior to publication or distribution. Email [email protected] at least 5 business days before planning on using the Simio logo. Include visual mockups showing the proposed usage in context. If for some reason you do not hear back, please email our CMO, Eric Howard at [email protected].