Brand Essentials
Simio’s Brand Essentials articulate our core identity as pioneers in digital twin simulation technology, providing the foundation for how we communicate our unique value in the marketplace.
Our Mission
Simulate What-If with an Intelligent Digital Twin – Simio empowers organizations to optimize their design and operational processes through intelligent digital twins that answer critical ‘what-if’ questions with unprecedented accuracy. By connecting enterprise data with advanced simulation technology, we help businesses make faster, more confident decisions without investing blindly in process changes. Our technology enhances existing enterprise systems by adding predictive intelligence that transforms how organizations design, test, and operate their processes across industries.
Our Vision
To lead a future where Simulate What-If with an Intelligent Digital Twin becomes the standard approach for operational excellence. We envision a world where every organization can visualize, test, and perfect their operations before implementation, eliminating uncertainty and maximizing success. As digital twin technology becomes an essential component of operational decision-making, Simio will remain at the forefront, enabling businesses to predict outcomes and optimize processes with confidence.
Our Values
Innovation Through Intelligence
We harness the combined power of human expertise and artificial intelligence to solve complex operational challenges. Our approach creates solutions that continuously learn and improve, pushing the boundaries of what’s possible in simulation technology.
Precision in Prediction
We deliver accurate, reliable predictions that organizations can trust when making critical decisions. Our digital twins capture real-world variability and constraints with detail, ensuring that simulations reflect actual operational conditions.
Customer-Driven Transformation
We measure our success by the measurable improvements we deliver to our customers. We focus on outcomes that drive real business value, from reduced operational costs to enhanced resource allocation and improved service levels.
Collaborative Integration
We design our solutions to enhance rather than replace existing enterprise systems. By seamlessly integrating with platforms like SAP, we add predictive capabilities that complement operational planning tools and create a complete decision-making toolkit.
Continuous Optimization
We foster a culture of continuous improvement, both in our own operations and in the solutions we provide. Our digital twins enable organizations to test, learn, and refine their processes in a risk-free environment, driving ongoing optimization and innovation.
Brand Positioning
Simulate What-If with an Intelligent Digital Twin
In a rapidly expanding digital twin market, Simio maintains a distinctive position with our specialized focus on Intelligent Adaptive Process Digital Twins. Our positioning is built on three key differentiators:
Technical Excellence
With over half a century of simulation expertise, Simio brings unmatched knowledge to digital twin development. Our object-oriented architecture enables more accurate and flexible modeling of complex systems than traditional approaches.
Practical Application
Unlike theoretical modeling tools, Simio’s technology delivers actionable insights that drive measurable business improvements. Our solutions bridge the gap between advanced technology and practical operational needs.
Academic and Industry Leadership
Simio maintains a unique position in both academic and industrial markets. Our technology serves as the educational standard in over 400 universities worldwide, cultivating the next generation of simulation experts while simultaneously delivering enterprise solutions across manufacturing, healthcare, logistics, and energy sectors.
For engineers and operational decision-makers who need to optimize complex processes with confidence, Simio provides the most accurate and flexible digital twin solutions because our technology combines decades of simulation expertise with advanced data integration capabilities and industry-specific customization.
Core Messaging
Our messaging framework provides the foundation for all Simio communications, ensuring we speak with one clear voice across all channels. These carefully crafted messages articulate our value proposition and should be adapted based on audience expertise—using more technical detail for industrial engineers and more benefit-focused language for executives. When communicating about Simio, incorporate industry-specific examples relevant to your audience, support claims with specific data points from case studies or research, and maintain consistent terminology that reinforces our position as leaders in digital twin technology.
Primary Message
Supporting Messages
Brand History
The Simio Journey: A Legacy of Innovation
The Simio story is one of visionary leadership and continuous innovation in simulation technology. Founded by Dr. Dennis Pegden, a renowned pioneer in the simulation field, Simio emerged from a deep understanding of the challenges facing industrial engineers and operational decision-makers. With over half a century of combined simulation expertise on its founding team, the company set out to transform how organizations approach operational modeling and decision-making.
Dr. Pegden, who serves as Simio’s Chief Product Officer, has dedicated his career to advancing simulation technology. His contributions to the field span multiple decades and include the development of groundbreaking simulation languages and methodologies that have shaped how organizations approach operational modeling. Under his guidance, Simio has evolved from a concept to a comprehensive digital twin platform that serves organizations worldwide.
Technical Evolution: From Simulation to Digital Twins
Simio’s technical foundation is built on a sophisticated discrete-event simulation platform that revolutionized the industry with its object-oriented programming approach. This architecture represented a significant advancement over traditional simulation tools, enabling users to create complex models that accurately represent real-world systems without extensive programming expertise.
The platform’s evolution has been marked by continuous innovation across multiple dimensions:
Object-Oriented Framework: Simio’s architecture utilizes predefined objects from the Standard Library, allowing industrial engineers to build sophisticated models through intuitive visual interfaces rather than complex coding. This approach dramatically reduces model development time while increasing accuracy and flexibility.
Advanced Planning and Scheduling (APS): Our Factory Digital Twin capabilities include actionable schedule generation, dynamic adaptability to disruptions, 3D visualization, and comprehensive risk and constraint analysis. This technology enables organizations to optimize production schedules, reduce downtime, and improve resource utilization.
AI-Enhanced Capabilities: Simio has integrated artificial intelligence throughout its platform, incorporating predictive analytics for demand forecasting, self-learning optimization algorithms, automated bottleneck detection, and real-time schedule adaptation. These capabilities transform static models into intelligent systems that continuously learn and improve.
Python Integration: Recognizing the power of Python in data science and analytics, Simio has implemented direct Python scripting capabilities within the platform. This integration enables advanced modeling techniques, real-time data processing, and controller logic replication that bridges the gap between simulation and operational technology.
NVIDIA Omniverse Partnership: Our collaboration with NVIDIA has enhanced Simio’s visualization capabilities, enabling photorealistic rendering, real-time data exchange, and immersive digital twin environments. This partnership has transformed how organizations visualize and interact with their simulation models, making complex data more accessible and actionable.
Leadership Expansion: Accelerating Growth and Innovation
In April 2020, Simio welcomed Howard Coltin as CEO, marking a significant milestone in the company’s evolution. Coltin brought over two decades of experience in management, sales, marketing, operations, and manufacturing, including 11 years in senior leadership roles at Ansys, Inc. His background in electrical and computer engineering from Northeastern University provided the perfect foundation for understanding both the technical and business aspects of Simio’s solutions.
Under Coltin’s leadership, Simio has accelerated its growth trajectory through strategic initiatives that have expanded the company’s market presence and technological capabilities. His vision for Simio has focused on making digital twin technology more accessible and valuable across industries, driving innovation while maintaining the company’s commitment to technical excellence.
The partnership between Dr. Pegden’s technical vision and Coltin’s strategic leadership has created a powerful combination that continues to drive Simio forward. Together, they have expanded Simio’s reach across industries, enhanced the platform’s capabilities, and strengthened its position as a leader in digital twin technology.
Today and Tomorrow: Leading the Digital Twin Revolution
Today, Simio stands as a recognized leader in the digital twin space, with our technology deployed across multiple industries including manufacturing, healthcare, logistics, and energy. Our continued innovation in areas such as AI integration, predictive analytics, and enterprise system connectivity ensures that we remain at the forefront of the digital twin revolution, empowering organizations to simulate what-if scenarios with unprecedented accuracy.
The combination of our technical foundation, continuous innovation, and strategic leadership positions Simio for continued growth and impact. As digital twins become increasingly central to operational excellence across industries, Simio’s platform will continue to evolve, incorporating new technologies and capabilities that enhance its value to organizations worldwide.
As we look to the future, we remain committed to our founding vision: enabling organizations to optimize their operations through intelligent digital twins that answer critical what-if questions with confidence. With each technological advancement and strategic initiative, we move closer to a world where every operational decision is informed by accurate simulation and prediction, driving efficiency, sustainability, and success across industries.